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PROJECTS » CAMPAIGNS

Peta

PETA, People for the Ethical Treatment of Animals, with more than 1.8 million members and supporters, is the largest animal rights organization in the world.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. It also works on a variety of other issues, including the cruel killing of beavers, birds and other "pests", and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

What Sophie says about it:

I'm part of the generation that grew up with the "We'd rather go naked than wear fur" Campaign in the early 90s and it's something that really struck a chord with me, and to me it felt a very natural thing to do that you'd obviously be on the side of the animals when it came to fur. [...] I think it's a really pathetic thing to do, especially when there are so many alternatives.

TREE FOR ALL

Tree For All is a new kind of movement that gives children the chance to understand nature and the power to care for it.
It's about young people taking action today that will reap benefits for their children and grandchildren - a thriving landscape teeming with life.

The campaign aims to:

Plant 12 million trees throughout the UK between September 2004 and 2009 – that's one tree planted for every child under 16. If all the trees were planted together they would fill 18,000 football pitches.
Involve one million children directly in planting trees through schools, community groups, public events or in their gardens.

The power of planting

The Tree For All campaign may only be in the UK but it means young people here join a global movement of children planting trees, from Australia to Zambia, from Norway to Uganda.

What Sophie says about it:

Tree For All is an inspirational campaign. It teaches children that they need to nurture living things and help make them grow. Support the Woodland Trust and help give children the chance to rediscover the beauty of the natural world - wherever they live.

Pink Ribbon

Pink Ribbon Magazine is trying to help to maintain the fight to stop the scourge of the number one killer of women! They aim to provide on-line access for those wishing to obtain a copy of their magazine celebrating women and women's lifestyles in a friendly and accessible fashion. They also provide their readers with information about services and support available to those dealing with this illness.

Sophie was the cover of Pink Ribbon's October 2004 issue, but little is known about the interview - it's known that her grandmother died from breast cancer.

FAWCETT

Fawcett campaigns for equality between women and men in the UK on pay, pensions, poverty, justice and politics. The Fawcett Society trace their roots all way back to 1866, when Millicent Fawcett began her life’s work leading the peaceful campaign for women’s votes.

Fawcett is the UK’s leading campaign for equality between women and men. They do it by creating awareness and leading debate.

What Sophie says about it:

"I don't separate being a feminist from being a woman. And I don't separate being a woman from being a human being. So feminism and humanity are inseparable to me!"

LONDON LIGHT OUT

The Lights Out London was a campaign to encourage Londoners to switch their lights between the hours of 6pm and 9pm on the year's longest day 21st June 2007. The campaign was a massive success and an estimated 2 million light bulbs went out around the capital, saving roughly 750 MWh of electricity in just one hour - enough to run 3,000 televisions for a year.

What Sophie says about it:

I don't think it's something you can ignore anymore, you can't argue it, you can see the effects of climate change and we all have a responsability to do something about it.

GREAT ORMOND STREET HOSPITAL

Sophie leant her support to the Great Ormond Street Hospital Children's Charity and their Mother's Day campaign. The moretvicar.com and fashion brand Amplified created a special edition T-shirt for the occasion, featuring the slogan Million Dollar Mum.

Great Ormond Street Hospital treats more than 90,000 patients each year - children who are suffering from the rarest, most complex and often life-threatening conditions. They receive the best medical care that money can buy, but the NHS funding cannot meet these ever-rising costs, and that's where the hospital's charity, GOSHCC, steps in.

NPOWER'S GREENER SCHOOL PROGRAMME

The Npower's Greener Schools programme it's a five year initiative designed to make schools more sustainable. The programme aims to reach 2,500 schools and also includes rolling out Climate Cops Academies, which interactively trains children in simple ways to save energy.

Under the programme, schools will be offered greener makeovers. This includes free energy audits, helping to implement tailor made energy efficiency measures to reduce their carbon footprint and educating children on how to be greener.

What Sophie says about it:

As a mother concerned about the environment and education I'm really excited to be involved in the npower Greener Schools programme. The programme is unique in that it has been designed to motivate children to make their own choices in how they want to save the planet. Every day we can all do a few small things that together will make a big difference.

HUNDREDS AND THOUSANDS

Devised by The Children’s Society, Hundreds and Thousands of Childhood Memories is part of a movement to engage the nation and enlist their help in making childhoods better. Collecting cherished early memories from the British public will help to build a picture of what a good childhood should look like and contribute towards The Good Childhood® Inquiry – the UK’s first independent inquiry into what makes a good childhood.

Hundreds and Thousands of Childhood Memories is linked closely to The Children’s Society’s Good Childhood® Inquiry and already has the backing of Manchester United and The Co-operative.

What Sophie says about it:

“I'm delighted to support The Children's Society's campaign to make childhood better for all children in the UK today. As a mum, I want my children to have some fantastic memories. Being covered in hundreds and thousands is much more fun than I imagined but the serious message is we really need hundreds and thousands of childhood memories - please share yours."

NATIONAL DOODLE DAY

National Doodle Day is about having fun while raising funds to help people whose lives are affected by epilepsy and neurofibromatosis. This campaign got started in 2004 and has already raised over £120,000 to help support the work of two charities Epilepsy Action and the Neurofibromatosis Association.

The money has been raised by schools, companies and individuals who have put pen to paper and simply doodled! Their fundraising sucess has also been due to the support of many celebrities. Over 750 celebrities have doodled in support of National Doodle Day, including Sophie, who took part in the 2008's campaign on March 7th.

MAGGIE'S

Maggie's Centres purpose is to help you make a healthy adjustment to the impact of cancer on your life. Taking part in London Night Hike is a fantastic way to raise funds to support our newest centre here in London, as well as plans to extend our network of support throughout the UK over the next few years.

What Sophie says about it:

"Grandma came home after she was discharged from hospital. I actually saw her the night before she died. My main memory is of guilt because I wasn't feeling so well and I remember saying to my mum, 'I feel a bit achy. I don't want to go to school this morning'. And my mum was like, 'you know, it's probably better if you don't say that in front of Grandma'. Now I've got a son, I really notice Grandma not being around - maybe more than I did then. I can see the role she would've played".